{"id":923,"date":"2017-11-17T10:55:23","date_gmt":"2017-11-17T15:55:23","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=923"},"modified":"2025-01-23T07:38:02","modified_gmt":"2025-01-23T12:38:02","slug":"facebook-ads-vs-boosts","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/facebook-ads-vs-boosts\/","title":{"rendered":"Facebook Ads vs. Boosts – Which One is Better?"},"content":{"rendered":"

Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it\u2019s important to know which options are suitable for your brand\u2019s goals. Choosing between Facebook ads and boosted posts can be tricky\u2026but it doesn\u2019t have to be. \u00a0\u00a0Let\u2019s consider the outcomes of each.
\n\"Facebook<\/a>
\n
\nFacebook Ads<\/strong><\/p>\n

Facebook ads<\/a> enable you to run a targeted campaign through a series of analytics options that track ad engagement and outline campaign goals. Furthermore, ads offer specific targeting selections so you can direct ads to users by age, gender, location, hobbies, etc.<\/p>\n

Facebook ads show up in the feed of targeted users based on your selected goals and are always identified as sponsored content. It\u2019s important to include a call-to-action to entice users to take immediate action. They usually result in a higher immediate impact than boosted posts, resulting in likes, lead captures, sales, and app installations.<\/p>\n

Boosted Posts<\/strong><\/p>\n

Boosted posts are easier to manage than ads. Simply put, they are regular, daily Facebook posts that you pay to reach a larger audience with the push of a button. Like Facebook ads, you can target your audience with boosted posts.<\/p>\n

Boosted posts also show up in the feed of targeted users, improving your brand\u2019s overall social presence. Boosted posts are an inexpensive way to build your fan base, possibly resulting in user action down the road. Again, it\u2019s vital to include a call-to-action to tempt users to act.<\/p>\n

Which One is Better?<\/strong><\/p>\n

Well\u2026that depends on your social media marketing goals. Each venue produces different, yet desirable, outcomes. Likely, you will not want to limit yourself to one over the other. A combination of Facebook ads and boosted posts is a proactive way to get your message out there and produce results while keeping a handle on your social media marketing budget. Boosted posts help build your brand\u2019s reach and fan base, while ads provide immediate action by turning your efforts into palpable outcomes. By utilizing both methods, you can build likes and fans, resulting in new leads, and eventually\u2026sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it\u2019s important to know which options are suitable for your brand\u2019s goals. Choosing between Facebook ads and boosted posts can be tricky\u2026but it doesn\u2019t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"\nFacebook Ads vs. Boosts - Which One is Better?<\/title>\n<meta name=\"description\" content=\"Facebook ads and boosts offer ways to promote your products and services. How do these work, and which one is more effective?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/facebook-ads-vs-boosts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads vs. Boosts - Which One is Better?\" \/>\n<meta property=\"og:description\" content=\"Facebook ads and boosts offer ways to promote your products and services. 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