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\nSimply put\u2026 users are more responsive to videos versus basic images or text. Today\u2019s audiences prefer watching a story unfold rather than reading descriptions trying to depict what a specific image wants to relay.\u00a0 Bottom line\u2026we want to be entertained, hence the influx of mobile video ads to influence prospective customers instead of boring them with old school ads.<\/p>\n
Enter vertical video ads\u2026the newest advertising concept that is sweeping social media. A vertical video is a video created with a camera or computer for viewing in portrait mode, producing a taller image versus its widescreen counterpart.<\/p>\n
Why are we going vertical?\u00a0 When you stumble upon a video ad on Facebook or any other mobile app, it\u2019s an extra, unnecessary step to rotate your device to view it full screen. This extra step causes many viewers to navigate away without viewing the video. However, a vertical video that is captivating and doesn\u2019t require that extra step\u2026now we\u2019re talking! \u00a0It just makes sense.<\/p>\n
So, what can you do to make your vertical video capture your audience and do what it\u2019s meant to do\u2026generate revenue? Check out these easy tips for creating successful vertical video ad campaigns.<\/p>\n
Engage your audience in the first few seconds
\n<\/strong>We view numerous ads in our Facebook news feeds each day. There\u2019s no way we can read and interact with all of them, so we quickly decide whether an ad is worth our time. Effective video ads must grab the user\u2019s attention within the first few seconds and they must be short\u202615-20 seconds max.\u00a0 It\u2019s crucial to pique viewers\u2019 interest from the start and deliver your message very quickly.<\/p>\nConnect with your audience on a personal level
\n<\/strong>Your target audience connects with people and circumstances, not businesses. Create videos that show you\u2019re both approachable and relatable. Search for creative ways to tell your story and relate with your audience.\u00a0 Show them who you are.<\/p>\nUse headlines to create interest
\n<\/strong>As we aimlessly scroll through our news feed, we occasionally glance at the over-the-top graphics, but a compelling headline is what reels us in. Create an engaging, yet informative, headline that immediately piques the viewer\u2019s interest so that they are unable to look away.<\/p>\nInclude a compelling call-to-action<\/strong>
\nIf you\u2019re not going to include a captivating offer, there is no need to waste your time or money on creating an ad. The purpose of your ad is to entice viewers to act on your offer, thereby generating revenue for you. Be sure to provide an offer your target audience can\u2019t resist.<\/p>\n","protected":false},"excerpt":{"rendered":"Have you noticed the invasion of video ads lately? Video ads are everywhere\u2026they pop up when you\u2019re trying to catch up on the daily news online, on your favorite websites, and they\u2019re certainly taking over social media.\u00a0 Why?\u00a0 Because they work!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-907","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-social-media"],"yoast_head":"\n
Video Ads that Produce Leads and Generate Revenue!<\/title>\n<meta name=\"description\" content=\"Video ads are everywhere - on websites you browse daily, including Facebook and other social media sites. Why? Because they work!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/video-ads-produce-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Ads that Produce Leads and Generate Revenue!\" \/>\n<meta property=\"og:description\" content=\"Video ads are everywhere - on websites you browse daily, including Facebook and other social media sites. Why? 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