{"id":864,"date":"2016-11-22T12:21:10","date_gmt":"2016-11-22T17:21:10","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=864"},"modified":"2025-01-23T23:53:07","modified_gmt":"2025-01-24T04:53:07","slug":"facebook-reach-low","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/facebook-reach-low\/","title":{"rendered":"Why Your Facebook Reach Is Low and What You Can Do About It"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1544 size-medium alignleft\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/22-300x199.png\" alt=\"Social Media Management\" width=\"300\" height=\"199\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/22-300x199.png 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/22.png 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If your Facebook page doesn\u2019t seem to reach customers like it used to, you\u2019re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have a lot of questions \u2013 but don\u2019t throw in the towel just yet. There are some things that can be done to boost your Facebook reach.<!--more--><\/p>\n<p><strong>Why is it more difficult to grow Facebook reach?<\/strong><\/p>\n<p>After <a href=\"http:\/\/www.slate.com\/articles\/technology\/cover_story\/2016\/01\/how_facebook_s_news_feed_algorithm_works.html\" target=\"_blank\" rel=\"noopener\">algorithm changes in 2013<\/a>, businesses have noticed increased difficulty in managing effective marketing campaigns through Facebook. Why is that? Ranking and reach within Facebook is very complex, so it can be difficult to pin down a golden method for getting your posts to show up on newsfeeds. For starters, Facebook has over 100,000 different factors that decide which content is shown. Even so, there are some tried and true factors that are still very important:<\/p>\n<ul>\n<li>Building strong relationships with your followers so they interact with your content.<\/li>\n<li>Posting content that carries more weight, such as content with images over those without.<\/li>\n<li>The type of content that engages each individual user best.<\/li>\n<\/ul>\n<p>So, even though the Facebook marketing game is changing, it\u2019s still important to post great content and build relationships with your viewers.<\/p>\n<p><strong>Boosting Facebook Reach Best Practices<\/strong><\/p>\n<p>Before you start looking for ways to boost your Facebook reach, keep in mind there are some tempting paths that can lead you to trouble. For one, never buy Facebook \u201clikes.\u201d This can lead to serious penalties from Facebook. Secondly, don\u2019t over-promote your business. Marketing experts suggest a 20\/80 ratio, meaning that for every 20 promotional Facebook posts, you have 80 relevant but non-promotional posts.<\/p>\n<p>Approved methods for growing your reach include:<\/p>\n<ul>\n<li><strong>Discover the best time to post your content.<\/strong> Get to know your audience and when they are most likely to be on Facebook, then post your content during those hours. If you can engage readers during off-hours, then that\u2019s even better because competition for viewers is much lower.<\/li>\n<li><strong>Engage your viewers by involving them in a discussion. <\/strong>Open-ended posts that prompt viewers to respond means more comments. More comments means more engagement, and more engagement means more reach.<\/li>\n<li><strong>Embed your Facebook posts. <\/strong>If you have a blog, embedding your Facebook posts will improve your reach by promoting content and attracting new viewers.<\/li>\n<li><strong>Show viewers who you are. <\/strong>Content that reveals the inner-workings of your business is proven very popular among Facebook followers. Post something humorous, interesting, or personal about what\u2019s going on with your business \u2013 and include pictures.<\/li>\n<li><strong>Respond to comments.<\/strong> Make your followers feel valued by taking the time to respond to their comments. If viewers see you are engaged, they are more likely to join the conversation.<\/li>\n<\/ul>\n<p>Even though reaching customers on Facebook is more difficult than it used to be, it\u2019s still well worth the effort. If boosting your Facebook page seems like too much to handle, an experienced <a href=\"https:\/\/watt-media.com\/social-media-management.php\">social media management professional<\/a> can offer the solutions you need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your Facebook page doesn\u2019t seem to reach customers like it used to, you\u2019re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Facebook Reach Is Low and What You Can Do About It<\/title>\n<meta name=\"description\" content=\"Facebook has made it difficult to reach your entire audience. Why is your Facebook reach low, and is there anything you can do about it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/facebook-reach-low\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Facebook Reach Is Low and What You Can Do About It\" \/>\n<meta property=\"og:description\" content=\"Facebook has made it difficult to reach your entire audience. Why is your Facebook reach low, and is there anything you can do about it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/facebook-reach-low\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-22T17:21:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T04:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Why Your Facebook Reach Is Low and What You Can Do About It\",\"datePublished\":\"2016-11-22T17:21:10+00:00\",\"dateModified\":\"2025-01-24T04:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/\"},\"wordCount\":524,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/22-300x199.png\",\"articleSection\":[\"social media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/\",\"name\":\"Why Your Facebook Reach Is Low and What You Can Do About It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/facebook-reach-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/22-300x199.png\",\"datePublished\":\"2016-11-22T17:21:10+00:00\",\"dateModified\":\"2025-01-24T04:53:07+00:00\",\"description\":\"Facebook has made it difficult to reach your entire audience. 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