{"id":859,"date":"2016-11-17T15:16:02","date_gmt":"2016-11-17T20:16:02","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=859"},"modified":"2025-01-23T23:59:53","modified_gmt":"2025-01-24T04:59:53","slug":"instagram-right-business","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/instagram-right-business\/","title":{"rendered":"Is Instagram Right for Your Business?"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1547 size-medium alignright\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/23-300x200.jpg\" alt=\"Instagram\" width=\"300\" height=\"200\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/23-300x200.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/23.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you\u2019re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide.<!--more--><\/p>\n<h2>Do you sell visually appealing products or services?<\/h2>\n<p>Instagram is all about catching the eye. If you can creatively showcase your business using images and catchy captions, then Instagram might work very well for you. You might ask, \u201cwhat if I don\u2019t sell products?\u201d If you\u2019re a service-based business, Instagram can still be very beneficial. Taking photos of work sites, your office, or other daily operations can make your business more relatable and engaging.<\/p>\n<h2>Do you use mobile-focused marketing?<\/h2>\n<p>Instagram is used via mobile app 90% of the time, making it one of the most mobile social media platforms out there. For Instagram to work for you, your business needs to be with the mobile times in order to manage your marketing campaign effectively.<\/p>\n<h2>Is your target audience under age 35?<\/h2>\n<p>Instagram has about 400 million users, 90% of which are under age 35. Other social media platforms such as Twitter and Facebook appeal to an older audience. Making sure you use the best channels for reaching your target audience is important, otherwise you\u2019ll be disappointed when your social media marketing efforts don\u2019t get results.<\/p>\n<h2>Do you competitors use Instagram?<\/h2>\n<p>Keeping up with your competition is important. If you competitors are using Instagram marketing, then odds are you should too. Learn about what they are doing, then do it better.<\/p>\n<h2>What are your goals?<\/h2>\n<p>Instagram only allows clickable links on the profile bio, not on the posts themselves. If you\u2019re looking for a great way to manage the reputation of your business while building customer relationships, then Instagram marketing might be the best option. If you\u2019re main goal is increasing click-throughs to your website, then another platform would work better.<\/p>\n<p>Instagram marketing isn\u2019t for everyone, but if you want to show off your business in a creative why while managing your reputation among younger customers, then Instagram is the way to go!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you\u2019re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Instagram Right for Your Business?<\/title>\n<meta name=\"description\" content=\"Is Instagram right for your business? It may be if you are you targeting a younger demographic or selling something that is visually appealing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/instagram-right-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Instagram Right for Your Business?\" \/>\n<meta property=\"og:description\" content=\"Is Instagram right for your business? It may be if you are you targeting a younger demographic or selling something that is visually appealing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/instagram-right-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-17T20:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T04:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2016\/11\/23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Is Instagram Right for Your Business?\",\"datePublished\":\"2016-11-17T20:16:02+00:00\",\"dateModified\":\"2025-01-24T04:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/23-300x200.jpg\",\"articleSection\":[\"social media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/\",\"name\":\"Is Instagram Right for Your Business?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/instagram-right-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/23-300x200.jpg\",\"datePublished\":\"2016-11-17T20:16:02+00:00\",\"dateModified\":\"2025-01-24T04:59:53+00:00\",\"description\":\"Is Instagram right for your business? 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