In the course of making cold calls, it’s inevitable to be asked to send your info via e-mail so that the prospect can look it over before making a decision. Although this can be frustrating to the telemarketer, who obviously prefers to make an immediate sale, this can be turned into an opportunity.<\/p>\n
Rather than just send the e-mail and do the normal follow-up, why not compile all these e-mail leads, and use them for e-mail marketing? Add them to your monthly or quarterly e-mail newsletter list. E-mail marketing is extrememly effective, and some prospects may respond better to that medium. Plus, if they’re not ready to commit now, your e-mails will keep you on their mind and when they are ready, they will remember you and you will likely get the sale.<\/p>\n
Remember, though – getting someone’s e-mail is not your goal on the phone – making a sale is. But when you have no choice but to get the e-mail, do not despair – send them your info, and then keep that e-mail on file for future use!<\/p>\n","protected":false},"excerpt":{"rendered":"
In the course of making cold calls, it’s inevitable to be asked to send your info via e-mail so that the prospect can look it over before making a decision. Although this can be frustrating to the telemarketer, who obviously prefers to make an immediate sale, this can be turned into an opportunity. Rather than […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,12],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-e-mail-marketing","category-small-business-tips"],"yoast_head":"\n