{"id":642,"date":"2015-10-09T16:20:56","date_gmt":"2015-10-09T20:20:56","guid":{"rendered":"http:\/\/watt-media.com\/blog\/?p=642"},"modified":"2025-01-24T03:36:56","modified_gmt":"2025-01-24T08:36:56","slug":"social-media-must-be-part-of-your-seo-efforts","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/social-media-must-be-part-of-your-seo-efforts\/","title":{"rendered":"Social Media Must be Part of Your SEO Efforts"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1589 size-medium alignright\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44-300x300.jpg\" alt=\"Linked in Social Media\" width=\"300\" height=\"300\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44-300x300.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44-1024x1024.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44-150x150.jpg 150w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44-768x768.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A few years ago, as social media came onto the scene, many viewed it as a separate entity from search engine marketing. One could do SEO, but not social media, and\u00a0vice versa, and one didn&#8217;t seem to be part of\u00a0the other. Common thought at the time was that social media didn&#8217;t influence ranking.<\/p>\n<p>This has changed as Google and other search engines have placed greater weight to social media in their search algorithms, and as the shift in SEO has gone away from ranking and more to increasing website visits. Now, Google sees social media activity as a measure of a company&#8217;s\u00a0web presence, and this can effect search engine results.<!--more--><\/p>\n<p>There has also been a shift on the importance of ranking. As Google changed algorithms, and as results have gotten murkier, with so many on the first page dominated by directories and sites such as Yelp and Yellow Pages, ranking has become more difficult. It\u00a0has also become clear the ranking isn&#8217;t the end-goal, but increased website visits is, as it should be.<\/p>\n<p>Purely as a statistic, website visits are more tangible, and much more important to conversions that ranking. As this idea has become more prominent, social media has\u00a0increasingly been seen as a part of SEO, since it can very effectively drive traffic to a website, often in more qualified ways than ranking on a Google search.<\/p>\n<p>Social media is the ultimate way to disseminate blog posts, new web pages, and other announcements. If &#8220;real&#8221; SEO is about creating genuine buzz and PR, then social media must be a critical component of SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, as social media came onto the scene, many viewed it as a separate entity from search engine marketing. One could do SEO, but not social media, and\u00a0vice versa, and one didn&#8217;t seem to be part of\u00a0the other. Common thought at the time was that social media didn&#8217;t influence ranking. This has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Must be Part of Your SEO Efforts<\/title>\n<meta name=\"description\" content=\"If SEO is about creating genuine buzz about your website, then social media must be a critical component of SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/social-media-must-be-part-of-your-seo-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Must be Part of Your SEO Efforts\" \/>\n<meta property=\"og:description\" content=\"If SEO is about creating genuine buzz about your website, then social media must be a critical component of SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/social-media-must-be-part-of-your-seo-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-09T20:20:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T08:36:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/10\/44.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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