{"id":61,"date":"2009-02-07T13:08:00","date_gmt":"2009-02-07T13:08:00","guid":{"rendered":"http:\/\/watt-media.com\/b\/?p=61"},"modified":"2025-01-24T04:52:13","modified_gmt":"2025-01-24T09:52:13","slug":"running-a-business-in-a-recession","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/running-a-business-in-a-recession\/","title":{"rendered":"Running a Business In a Recession"},"content":{"rendered":"<p><span style=\"color: black;\"><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1628 size-medium alignright\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69-300x200.jpg\" alt=\"Business Recession\" width=\"300\" height=\"200\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69-300x200.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69-1024x682.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69-768x512.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>It\u2019s hard to believe that I wrote my last article on this topic about a year ago, but I guess recession fears were brewing even last March.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Now we already know that we\u2019ve been experiencing a real recession for several months.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I have never owned a business in this type of economy, and I\u2019m sure many business owners would say the same thing; so it\u2019s a bit hard to know how to navigate through it.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I believe that, as always, careful planning and sensibility will get you through it, so here are some ideas:<b style=\"mso-bidi-font-weight: normal;\"><\/b><\/span><!--more--><\/p>\n<p><span style=\"color: black;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"color: black;\">Proper planning is crucial.<\/span><\/b><span style=\"color: black;\"><span style=\"mso-spacerun: yes;\">\u00a0 <\/span>We\u2019ve all heard about the importance of writing a business plan, and while many businesses thrive without one, now more than ever, planning is crucial.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I normally create a budget for my business each year, but this year I created three.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The first one is for a regular, non-recession year.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The second is identical to last year\u2019s, in case it\u2019s a flat year, and the third is a contingency budget, in case sales are down by as much as 30 percent.<\/span><\/span><\/p>\n<p><span style=\"color: black;\">I always want to make sure that I get paid first, so my goal with each budget is to ensure that I\u2019d have enough to take home in all three cases, especially in the worst case.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Even with sales down 30%, my contingency budget allows for me to make almost as much as I did in a good year.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>(This is accomplished by cutting other expenses of course.)<\/span><\/p>\n<p><span style=\"color: black;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"color: black;\">This is the time to slim down and run a lean ship.<\/span><\/b><span style=\"color: black;\"><span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Review all of your expenses and cut anything that isn\u2019t needed.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Reevaluate your marketing plan. For the past few years, we\u2019ve been doing trade shows \u2013 up to ten per year, but they have started becoming less effective.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Based on an educated \u201chunch\u201d that sales would continue to decrease due to a continued drop in attendance, I decided to cut tradeshows from the budget completely \u2013 that\u2019s over $15,000 in expenses which I will use towards hiring a sales person.<span style=\"mso-spacerun: yes;\">\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: black;\">We have a classified ad in a trade magazine that hasn\u2019t been getting results \u2013 it\u2019s not likely to do better this year \u2013 so I\u2019ve decided to cut it.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I had to hire a new production person, who previously worked 25 hours a week.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I found that 20 hours was sufficient, so I placed an ad for 20 hours and cut some extra spending there as well.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Last year, I ate lunch out 3 or 4 times per week, now I bring lunch from home and eat out once a week. <span style=\"mso-spacerun: yes;\">\u00a0<\/span>All of these things add up.<\/span><\/p>\n<p><span style=\"color: black;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"color: black;\">Be careful not to cut too much, and make sure you cut in the right areas.<\/span><\/b><span style=\"color: black;\"><span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Marketing and advertising are needed now more than ever, so try to look for different, more creative forms of marketing. <span style=\"mso-spacerun: yes;\">\u00a0<\/span>Our search engine marketing efforts over the past two years have begun to pay off; now we get about 2 calls a day from prospects that have found us online, and we\u2019ve already generated sales from those calls.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>We\u2019re launching some new side services and going back to our current clients \u2013 these are our best source for more business!<\/span><\/span><\/p>\n<p><span style=\"color: black;\">I\u2019m also looking into buying a small book of business.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Since sales may be down, why not acquire another business?<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It\u2019s an automatic way of increasing your customer base, and as mentioned above, customers are your biggest asset!<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>They have already purchased from you, so why not go back to them and offer them other services?<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>You\u2019re also more likely to get a good deal now, since many small business owners are hurting and looking to cash out.<\/span><\/p>\n<p><span style=\"color: black;\">With proper planning, you can hold on and make it through this tough time.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Rather than making deep cuts in every department, make them where appropriate, but keep on finding ways to generate business.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It will be tough, and slow, but if you can hold on, you\u2019ll still be in the game to reap the rewards when the economy bounces back up.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to believe that I wrote my last article on this topic about a year ago, but I guess recession fears were brewing even last March.\u00a0 Now we already know that we\u2019ve been experiencing a real recession for several months.\u00a0 I have never owned a business in this type of economy, and I\u2019m sure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-small-business-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Running a Business In a Recession<\/title>\n<meta name=\"description\" content=\"It can be extremely challenging running your business during a recession. With proper planning, you can make it through the difficult times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/running-a-business-in-a-recession\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running a Business In a Recession\" \/>\n<meta property=\"og:description\" content=\"It can be extremely challenging running your business during a recession. With proper planning, you can make it through the difficult times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/running-a-business-in-a-recession\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-07T13:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T09:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2009\/02\/69.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Running a Business In a Recession\",\"datePublished\":\"2009-02-07T13:08:00+00:00\",\"dateModified\":\"2025-01-24T09:52:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/\"},\"wordCount\":685,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/69-300x200.jpg\",\"articleSection\":[\"small business tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/\",\"name\":\"Running a Business In a Recession\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/running-a-business-in-a-recession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/69-300x200.jpg\",\"datePublished\":\"2009-02-07T13:08:00+00:00\",\"dateModified\":\"2025-01-24T09:52:13+00:00\",\"description\":\"It can be extremely challenging running your business during a recession. 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