{"id":542,"date":"2015-09-10T16:55:46","date_gmt":"2015-09-10T20:55:46","guid":{"rendered":"http:\/\/watt-media.com\/blog\/?p=542"},"modified":"2025-01-24T03:39:15","modified_gmt":"2025-01-24T08:39:15","slug":"adapt-your-message-to-suit-its-purpose","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/adapt-your-message-to-suit-its-purpose\/","title":{"rendered":"Adapt Your Message to Suit its Purpose"},"content":{"rendered":"

\"Retail<\/a>Your Business cards. Website. Pamphlets. Store signs. Trade show display. You have your list of features and benefits, but should they appear the same on all these? One might think that regardless of the medium, your message should be consistent. I’m here to tell you otherwise.<\/p>\n

<\/p>\n

Your message needs to fit its purpose.\u00a0My printer was recently surprised when I told him not to put my logo or company name on top of a trade show display I was ordering.<\/p>\n

“How will they know your company name?” He asked confusedly.<\/p>\n

“They don’t need to. Not at first,” I explained.<\/p>\n

I figured I have two to three seconds to grab someone’s attention as they walk by my booth – better to let them know what my company does rather than give them a name that doesn’t convey much. I opted instead to place the logo on the bottom.<\/p>\n

A client of mine has a pool supply store, and\u00a0the sign above the store used to say the company name, which is Blue Waves.\u00a0Thousands of people driving by daily likely had no clue what Blue Waves was, and they sure didn’t\u00a0go out of their way to stop in just to find out. Seeing this lost\u00a0opportunity, I discussed it with my client who recently had it changed to say “Pool Supply” instead.<\/p>\n

Your\u00a0marketing must be utilized for its intended purpose.\u00a0The name on a storefront needs to quickly tell the public what you offer; your website needs to grab ones attention and then offer deeper layers of detail. A postcard should quickly summarize your company’s services\u00a0and benefits, and a label on your product should display\u00a0your company name and website address.<\/p>\n

Marketing for its intended purpose decreases customer confusion and increases targeted inquiries.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your Business cards. Website. Pamphlets. Store signs. Trade show display. You have your list of features and benefits, but should they appear the same on all these? One might think that regardless of the medium, your message should be consistent. I’m here to tell you otherwise.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-small-business-tips"],"yoast_head":"\nAdapt Your Message to Suit its Purpose<\/title>\n<meta name=\"description\" content=\"Your marketing message needs to fit its intended purpose. If it doesn't, you may be confusing prospects and missing opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/adapt-your-message-to-suit-its-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapt Your Message to Suit its Purpose\" \/>\n<meta property=\"og:description\" content=\"Your marketing message needs to fit its intended purpose. If it doesn't, you may be confusing prospects and missing opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/adapt-your-message-to-suit-its-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-10T20:55:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T08:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/09\/46.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Adapt Your Message to Suit its Purpose\",\"datePublished\":\"2015-09-10T20:55:46+00:00\",\"dateModified\":\"2025-01-24T08:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/46-300x200.jpg\",\"articleSection\":[\"small business tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/\",\"name\":\"Adapt Your Message to Suit its Purpose\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/adapt-your-message-to-suit-its-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/46-300x200.jpg\",\"datePublished\":\"2015-09-10T20:55:46+00:00\",\"dateModified\":\"2025-01-24T08:39:15+00:00\",\"description\":\"Your marketing message needs to fit its intended purpose. 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