{"id":366,"date":"2015-07-27T11:41:47","date_gmt":"2015-07-27T15:41:47","guid":{"rendered":"http:\/\/watt-media.com\/blog\/?p=366"},"modified":"2025-01-24T03:43:56","modified_gmt":"2025-01-24T08:43:56","slug":"why-arent-people-visiting-my-website-understanding-search-engine-ranking","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/why-arent-people-visiting-my-website-understanding-search-engine-ranking\/","title":{"rendered":"Why Aren\u2019t People Visiting My Website? Understanding Search Engine Ranking"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1605 size-medium alignright\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51-300x200.jpg\" alt=\"Search Engine Ranking\" width=\"300\" height=\"200\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51-300x200.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51-1024x682.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51-768x512.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Your website looks great, has captivating content, and accurately portrays all you have to offer, but there\u2019s one BIG problem: No visitors. If this sounds like you, then you should explore a concept known as search engine optimization (SEO). SEO deals with your website\u2019s ranking with the major search engines. If your website is suffering from low search engine ranking, then read on to understand why.<!--more--><\/p>\n<h3><strong>What is Search Engine Optimization?<\/strong><\/h3>\n<p>Search engine optimization (SEO) is a process that helps search engines locate your website based on relevant search terms. There are dozens of SEO techniques that can improve your search engine ranking. In this article, we\u2019ll explore the basics of on-page and off-page SEO tactics.<\/p>\n<h4><strong>On-Page Search Engine Ranking Basics<\/strong><\/h4>\n<p><a href=\"http:\/\/watt-media.com\/blog\/wp-content\/uploads\/2015\/07\/coral-springs-hmtl.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-370 size-full\" src=\"http:\/\/watt-media.com\/blog\/wp-content\/uploads\/2015\/07\/coral-springs-hmtl.jpg\" alt=\"search engine ranking code\" width=\"250\" height=\"250\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/coral-springs-hmtl.jpg 250w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/coral-springs-hmtl-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>On-page SEO deals with optimization techniques within the website itself. These tactics include things like keyword research, placement, and density. On-page SEO helps web crawlers locate your website based on relevant search terms. Additional On-Page SEO strategies include:<\/p>\n<ul>\n<li>Meta tags and descriptions<\/li>\n<li>Image tags<\/li>\n<li>Proper URL\u2019s<\/li>\n<li>Searchable headings<\/li>\n<li>Internal links<\/li>\n<\/ul>\n<h4><strong>Off-Page SEO Basics<\/strong><\/h4>\n<p><a href=\"http:\/\/watt-media.com\/blog\/wp-content\/uploads\/2015\/07\/4314365065_f64a614b9d_m.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-371 size-full\" src=\"http:\/\/watt-media.com\/blog\/wp-content\/uploads\/2015\/07\/4314365065_f64a614b9d_m.jpg\" alt=\"Social Media Coral Springs \" width=\"240\" height=\"216\" \/><\/a>Off-page search engine ranking factors aren\u2019t as easy to control, and often take time to establish. These factors deal with the credibility and popularity of your website. The more reputable your site becomes, the higher it will rank. Off-page SEO techniques include:<\/p>\n<ul>\n<li>\u00a0Social media management<\/li>\n<li>Link building<\/li>\n<li>Search engine submission<\/li>\n<li>Guest blogging<\/li>\n<li>Pay per click advertising<\/li>\n<\/ul>\n<p>Achieving high search engine ranking takes a lot of work, but with the right techniques you can climb rather quickly. SEO specialists develop proven on-page and off-page strategies that get results. They also stay on top of regulations, so you can avoid penalties that greatly damage your search engine rank.<\/p>\n<p>If your website isn\u2019t attracting viewers, then get help from a SEO specialist who can boost your search engine ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website looks great, has captivating content, and accurately portrays all you have to offer, but there\u2019s one BIG problem: No visitors. If this sounds like you, then you should explore a concept known as search engine optimization (SEO). SEO deals with your website\u2019s ranking with the major search engines. If your website is suffering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding Search Engine Ranking<\/title>\n<meta name=\"description\" content=\"Search engine ranking can be a tricky area for small businesses, Watt Media explains why people aren&#039;t visiting your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/why-arent-people-visiting-my-website-understanding-search-engine-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Search Engine Ranking\" \/>\n<meta property=\"og:description\" content=\"Search engine ranking can be a tricky area for small businesses, Watt Media explains why people aren&#039;t visiting your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/why-arent-people-visiting-my-website-understanding-search-engine-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-27T15:41:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T08:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2015\/07\/51.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-arent-people-visiting-my-website-understanding-search-engine-ranking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-arent-people-visiting-my-website-understanding-search-engine-ranking\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Why Aren\u2019t People Visiting My Website? 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