{"id":136,"date":"2007-10-06T01:21:00","date_gmt":"2007-10-06T01:21:00","guid":{"rendered":"http:\/\/watt-media.com\/b\/?p=136"},"modified":"2015-09-23T15:56:14","modified_gmt":"2015-09-23T19:56:14","slug":"search-engine-optimization-tips","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/search-engine-optimization-tips\/","title":{"rendered":"Search Engine Optimization Tips"},"content":{"rendered":"<p>I wish I had a nickel (actually, a nickel won&#8217;t get you far these days &#8211; make it a $5 bill) for every time a client said to me, &#8220;OK, now that you&#8217;ve designed our website, I want to be #1 on Google.&#8221; And I think to myself, &#8220;Really? No kidding. Who doesn&#8217;t??!!&#8221; So here are a few good tips to increasing your ranking on the major search engines (Google, Yahoo, and MSN):<\/p>\n<p>1. <strong>Content is King!<\/strong> Good content drives traffic &#8211; and the search engines pick up key words on content-rich web pages.<\/p>\n<p>2. <strong>Add meta tags to your web pages.<\/strong> A meta tag is simply a snippet of code that tells the search engines about your website. This code is inserted onto the site and isn&#8217;t seen by viewers. Have a web designer add it for you &#8211; it&#8217;s very simple. (The trick is knowing what to put in the meta tags &#8211; that part is more art than science.)<\/p>\n<p>3. <strong>Increase the number of external links to your site<\/strong>. Basically, the more links on <em><strong>other<\/strong><\/em> sites are pointing to yours, the more it looks like you&#8217;re a major player. This can be accomplished by submitting your site to web directories (the ones in your industry are best), joining online forums, or my favorite method &#8211; by writing articles. In exchange for your article &#8211; which will be used for content on their site &#8211; most site owners will include a link to your site at the bottom of your article.<\/p>\n<p>There are more ways, but those are the basic and most effective. Above all, remember that this takes time &#8211; you won&#8217;t get to the top overnight. Do these consistently over time, and you will be amazed at the results!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wish I had a nickel (actually, a nickel won&#8217;t get you far these days &#8211; make it a $5 bill) for every time a client said to me, &#8220;OK, now that you&#8217;ve designed our website, I want to be #1 on Google.&#8221; And I think to myself, &#8220;Really? No kidding. Who doesn&#8217;t??!!&#8221; So here [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":2,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":611,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/611"}],"wp:attachment":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}