{"id":1328,"date":"2024-04-24T16:26:53","date_gmt":"2024-04-24T20:26:53","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1328"},"modified":"2024-11-21T02:36:25","modified_gmt":"2024-11-21T07:36:25","slug":"who-should-consider-tiktok-for-marketing","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/who-should-consider-tiktok-for-marketing\/","title":{"rendered":"Who Should Consider TikTok for Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re like most people, you know about TikTok \u2013 and that it isn\u2019t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short-form video app has over 1.5 billion users, so it\u2019s likely that many of your potential customers are on there. But, with a younger audience than many other platforms and a media-first type of content, it can be hard to figure out how to make TikTok work for you.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">How Does TikTok Marketing Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok for business works similarly to other social media channels; you create an account for your business, create content, and advertise it to users organically through your page or with paid ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this isn\u2019t Facebook or Twitter (Now X) where you can create an advertisement banner and post it. Users expect rich media in the form of videos, engaging slideshows, and other non-text content, which can be hard to create on your own.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What\u2019s the Best Way to Advertise on TikTok?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer marketing through TikTok is one of the most effective strategies you can use. The audiences that these creators earn are loyal to that individual, so being associated with them gives you quick access to your target audience.<\/span><\/p>\n<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1329 alignright\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-300x171.png\" alt=\"tiktok\" width=\"391\" height=\"223\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-300x171.png 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok.png 761w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Most users won\u2019t sit through a standalone ad unless you make it an experience itself. Narrative-driven content that demonstrates your product and business is more likely to connect with users, so a creator that can blend your product into their normal videos or endorse it with a partnered post are more likely to drive results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Who Is TikTok Marketing For?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok videos are short, fast-moving, and engaging. When you advertise on TikTok, you need to create ads that are visual. So, if your business is hard to visualize or demonstrate on video, it\u2019s harder to capture people&#8217;s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok marketing is best for stores who sell products that are visual and demonstrable. You need to show them what it can do and why they should buy it, not tell them. Narrative-heavy brands and businesses that don\u2019t directly sell products will have a hard time standing out without a significant influencer partnership or creating a viral video that starts a trend like <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/duolingo-tiktok-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Duolingo\u2019s owl<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Develop A Marketing Strategy That Fits Your Business with Watt Media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business, you have to pick your marketing channels carefully. If you spend too much on a channel that\u2019s not viable, it can stunt your growth and hurt your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok isn\u2019t for everyone, but any business can benefit from effective marketing. Whether it\u2019s SEO, social media marketing, or traditional marketing through physical media, our team at <a href=\"https:\/\/wattmedia.com\/\">Watt Media<\/a> can help you discover what\u2019s best for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like most people, you know about TikTok \u2013 and that it isn\u2019t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy. The short-form video app has over 1.5 billion users, so it\u2019s likely that many of your potential customers are on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Should Consider TikTok for Marketing?<\/title>\n<meta name=\"description\" content=\"TikTok is one of the newer marketing channels that businesses have to consider. But, is TikTok worth the investment? We\u2019ll help you decide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/who-should-consider-tiktok-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Should Consider TikTok for Marketing?\" \/>\n<meta property=\"og:description\" content=\"TikTok is one of the newer marketing channels that businesses have to consider. But, is TikTok worth the investment? 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