{"id":1323,"date":"2024-03-27T13:37:04","date_gmt":"2024-03-27T17:37:04","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1323"},"modified":"2024-11-21T02:47:56","modified_gmt":"2024-11-21T07:47:56","slug":"can-you-handle-your-own-business-seo","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/can-you-handle-your-own-business-seo\/","title":{"rendered":"Can You Handle Your Own Business&#8217; SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Visibility is key to attracting a large audience and increasing your web traffic. If your business can\u2019t be found effectively on search engines, you\u2019re going to miss out on a lot of opportunities from leads who are interested in your services but don\u2019t know you exist. Fortunately, with the right strategy, you can leverage Google, Bing, and other search engines to generate more leads for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, reaching the top of search engines for the most relevant keywords to your business isn\u2019t easy. You\u2019re competing with thousands of others vying for the same search ranking, so your marketing strategy must be effective and cost-effective. That raises the question: can you handle SEO by yourself, or do you need professional help to overcome your competition?<\/span><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">What Is SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Search engine optimization, or SEO, is a strategy that\u2019s used to help your website rank higher on sites like Google. These search engines are looking to provide searchers with the most relevant and valuable results possible for the terms they include in their prompt, so the more valuable your content, the more likely you are to show up higher if your SEO is set up correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On-site SEO works to identify your website and tell Google what it can find on each specific page. Information like meta tags, meta descriptions, headings, and other page elements provide you the chance to add key terms that search engines reference when ranking you in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Off-site SEO aims to improve the trustworthiness of your website through strategies like backlinking. These external links point back towards your website from other authority sites to endorse your page, demonstrating that they\u2019re valuable assets to Google, making it more likely to rank you higher.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">DIY SEO vs Professional SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-6-SEO-Batch1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1365 size-medium alignleft\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-6-SEO-Batch1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-6-SEO-Batch1-300x300.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-6-SEO-Batch1-150x150.jpg 150w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-6-SEO-Batch1.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As you can tell, SEO is incredibly important, but it can get very complex. An SEO strategy has technical, social, and business elements that take time to learn and implement effectively, which means you\u2019ll have to choose between investing the time to learn SEO yourself or paying a professional SEO team to handle things for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Benefits of Handling SEO Yourself<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, handling your own search engine optimization can save you a lot of your marketing budget. SEO services are highly technical, so you can expect to pay these specialists for their experience. But, if you\u2019re able to learn SEO and implement it for your business, you\u2019ll save a lot each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Self-SEO also ensures your SEO marketing efforts are relevant to your business. You know your industry better than any SEO team you may bring on board, so you can effectively target the right keywords and topics that are important to your target audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How a Professional SEO Team Can Help<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Professional SEO services help you achieve results more quickly. Their previous experience means they\u2019ll be able to begin creating and implementing your SEO strategy without needing to learn the basics. You won\u2019t have to invest the majority of your time in learning SEO, so you can focus on improving your business in other ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expert SEO providers will also have experience or connections with external sources that can provide backlinks to build your website\u2019s authority. Plus, they should have content writers who can create unique content for your website or blog that ranks well for your chosen keywords to help increase traffic.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Save Time and Money &#8211; Solve SEO with Watt Media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is too important to skimp on. If you don\u2019t have the time or technical experience to take on the challenge of learning search engine optimization strategies, rely on our team of SEO and digital marketing experts to position your business for search success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visibility is key to attracting a large audience and increasing your web traffic. If your business can\u2019t be found effectively on search engines, you\u2019re going to miss out on a lot of opportunities from leads who are interested in your services but don\u2019t know you exist. Fortunately, with the right strategy, you can leverage Google, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can You Handle Your Own Business&#039; SEO?<\/title>\n<meta name=\"description\" content=\"Search engine optimization is a crucial part of your business\u2019s marketing strategy. But can you handle it without experience?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/can-you-handle-your-own-business-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Handle Your Own Business&#039; SEO?\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization is a crucial part of your business\u2019s marketing strategy. But can you handle it without experience?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/can-you-handle-your-own-business-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T17:37:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T07:47:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2024\/03\/Image-5-Search-Engine-Optimization-Batch1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Can You Handle Your Own Business&#8217; SEO?\",\"datePublished\":\"2024-03-27T17:37:04+00:00\",\"dateModified\":\"2024-11-21T07:47:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Image-5-Search-Engine-Optimization-Batch1.png\",\"articleSection\":[\"search engine optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/\",\"name\":\"Can You Handle Your Own Business' SEO?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/can-you-handle-your-own-business-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Image-5-Search-Engine-Optimization-Batch1.png\",\"datePublished\":\"2024-03-27T17:37:04+00:00\",\"dateModified\":\"2024-11-21T07:47:56+00:00\",\"description\":\"Search engine optimization is a crucial part of your business\u2019s marketing strategy. 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