{"id":1302,"date":"2023-12-21T12:34:14","date_gmt":"2023-12-21T17:34:14","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1302"},"modified":"2024-11-21T02:58:35","modified_gmt":"2024-11-21T07:58:35","slug":"should-you-add-business-sms-to-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/should-you-add-business-sms-to-your-marketing-strategy\/","title":{"rendered":"Should You Add Business SMS to Your Marketing Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing strategies are constantly evolving. First, it was cold-calling. Then, it was mass emailing. Now, SMS marketing is making waves as one of the preferred ways to advertise to your leads and customers. But is it effective? Absolutely.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is SMS Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SMS marketing involves sending text messages to your leads and customers. You can use them for just about any kind of marketing campaign, including product releases, restocks, sales, and promotions. Broader uses of business texting include customer service, business notifications, order updates, and lead nurturing from successful CTAs.<\/span><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Should Add SMS to Your Marketing Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an age where getting the attention of customers is more challenging than ever, business SMS offers a unique opportunity to engage contacts in an intimate form of communication. Texting is often used between friends, close acquaintances, and colleagues, making the average text message more important than an email. Plus, they\u2019re less likely to get marked as spam than emails and are <\/span><a href=\"https:\/\/www.conntac.net\/en\/blog\/gen-z-millennials-mute-generation\/#:~:text=The%20reasons%20why%20Millennials%20and,is%20said%20are%20less%20risky\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">less invasive than calling<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 something younger people want to avoid whenever possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike emails, texts are delivered directly to a phone\u2019s messaging app, often with a notification sound to help get your leads or customers to read the message. As a result, texts have up to a <\/span><a href=\"https:\/\/www.heymarket.com\/pricing\/free\/#:~:text=Get%20in%20front%20of%20leads%20and%20customers%20with%20texting%2C%20which%20has%20a%2098%25%20open%20rate%20and%2045%25%20response%20rate.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">98% read rate<\/span><\/a><span style=\"font-weight: 400;\">, which means you\u2019re more likely to have your marketing campaigns read through SMS marketing than any other channel. This increased engagement helps contribute to the <\/span><a href=\"https:\/\/www.myareanetwork.com\/solutions\/roi-of-text-marketing.html#:~:text=The%20average%20ROI%20of%20our%20text%20marketing%20campaigns%20is%20about%20a%20500%25%20return.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">500% average return on your investment<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 5x your money.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips for Using Business Texting Effectively<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Business texting is an effective form of marketing, but it\u2019s a bit different than other strategies. There are some rules you must follow and some crucial elements to implement if you want the best results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">TCPA Compliance Requirements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Texting as a business requires you to comply with <\/span><a href=\"https:\/\/www.fcc.gov\/sites\/default\/files\/tcpa-rules.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TCPA requirements<\/span><\/a><span style=\"font-weight: 400;\">, which say that if you want to text a contact, you must collect an opt-in and allow them to opt out of your texting list at any time. Opt-ins must be explicitly collected to send them texts, and the purpose of the texts must be provided, such as receiving marketing texts or using them for updates, notifications, or customer support.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Targeting and Personalization<\/span><\/h3>\n<p><a href=\"https:\/\/www.smartinsights.com\/ecommerce\/web-personalisation\/consumers-personalized-marketing-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> will only engage with tailored marketing texts. If you send generic texts that could apply to anyone, they\u2019re less likely to make an impact and achieve the results you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective SMS marketing requires segmenting your texting lists into different categories so that you can write texts that relate to them more closely. For example, separating customers and leads ensures you\u2019re not thanking a new lead for their purchase or offering a new customer discount to a loyal customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization, like adding someone\u2019s name, loyalty status, order history, or location, can also help improve engagement. You can achieve this by using custom fields that automatically insert the contact\u2019s personal information, allowing you to send mass texts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, most business texting applications include these essential features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Send Your Texts at the Right Time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know <\/span><a href=\"https:\/\/shso.vermont.gov\/sites\/ghsp\/files\/documents\/Worldwide%20Texting%20Statistics.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">95% of texts<\/span><\/a><span style=\"font-weight: 400;\"> are read within three minutes of receipt? Texting gives you more control over the deliverability of your marketing content, allowing you to send them at almost the same time that they\u2019ll be read. You can use this to offer time-sensitive deals like lunch specials around noon, short-term promotions that trigger FOMO, and texts based on popular events like the Super Bowl. It also makes it easy to avoid texting outside of regular hours for contacts in different time zones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many cases, your business texting app also lets you schedule texts to be sent at any time, even when you\u2019re not around, to give you even more control.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Let Watt Media Help You Build A Comprehensive Marketing Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no one-size-fits-all marketing type that will work for every business. Each channel, including SMS marketing, will work differently for your business than someone else\u2019s. The best thing you can do is create a diverse, robust, and versatile marketing strategy that covers as many channels as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Watt Media, we can help you evaluate and refine your existing marketing strategy or build a brand new one that maximizes your marketing budget using the most effective channels for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/wattmedia.com\/contact-us.php\">Contact us<\/a> today to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing strategies are constantly evolving. First, it was cold-calling. Then, it was mass emailing. Now, SMS marketing is making waves as one of the preferred ways to advertise to your leads and customers. But is it effective? Absolutely. What Is SMS Marketing? SMS marketing involves sending text messages to your leads and customers. You can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Add Business SMS to Your Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"A robust marketing strategy is essential for reaching as many customers as possible. SMS marketing is a popular strategy, but is it right for you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/should-you-add-business-sms-to-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Add Business SMS to Your Marketing Strategy?\" \/>\n<meta property=\"og:description\" content=\"A robust marketing strategy is essential for reaching as many customers as possible. SMS marketing is a popular strategy, but is it right for you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/should-you-add-business-sms-to-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-21T17:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T07:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2023\/12\/Image-10-SMS-Marketing-Batch1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Should You Add Business SMS to Your Marketing Strategy?\",\"datePublished\":\"2023-12-21T17:34:14+00:00\",\"dateModified\":\"2024-11-21T07:58:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Image-10-SMS-Marketing-Batch1.jpg\",\"articleSection\":[\"small business tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/\",\"name\":\"Should You Add Business SMS to Your Marketing Strategy?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/should-you-add-business-sms-to-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Image-10-SMS-Marketing-Batch1.jpg\",\"datePublished\":\"2023-12-21T17:34:14+00:00\",\"dateModified\":\"2024-11-21T07:58:35+00:00\",\"description\":\"A robust marketing strategy is essential for reaching as many customers as possible. 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