{"id":1220,"date":"2022-07-12T13:44:45","date_gmt":"2022-07-12T17:44:45","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1220"},"modified":"2024-11-21T04:51:20","modified_gmt":"2024-11-21T09:51:20","slug":"customized-on-hold-messages-for-your-business","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/customized-on-hold-messages-for-your-business\/","title":{"rendered":"The Value of Customized On-Hold Messages For Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the rise of digital marketing, it\u2019s unsurprising that many business owners have turned their attention from phone calls to emails, Google messages, and direct messaging on social media. However, that\u2019s not to say that customers never call your business. In fact, a phone call is often the quickest and most convenient way to gather information or get questions answered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering this fact, customized on-hold messages could be a missing piece in your business\u2019s puzzle. On-hold messages fill the air time when a caller is placed on hold, creating a more engaging and professional atmosphere.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">Do Today\u2019s Customers Really Use The Phone?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a valid question \u2013 with everything that you can do with a few swipes of a smartphone, calling up a business may seem obsolete. But:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">36% of people over age 56 and 30% of people over age 40 consider phone calls to be their top method of communication, according to the <\/span><a href=\"https:\/\/www.ringcentral.com\/customer-communications-trends-report.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer Communications Review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of people have called a business at some point in the last month, according to <\/span><a href=\"https:\/\/www.invoca.com\/blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Invoca<\/span><\/a><span style=\"font-weight: 400;\">. Only 22% of participants in the same study had contacted a business using social media in the last month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/study-shows-us-customers-prefer-texting-with-businesses-300974034.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Avochato<\/span><\/a><span style=\"font-weight: 400;\">, the majority of consumers expect to be put on hold for at least 5 minutes while calling a business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% of respondents in the Avochato study noted that they\u2019d rather talk to a company employee about their questions than use an automated answering service or chat bot.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these statistics in mind, it\u2019s fair to say that phone calls are far from dead as a method of communication between businesses and customers. On-hold messages are a way to make phone communication more inviting and pleasant for customers.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How A Customized On-Hold Message Can Benefit Your Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While most customers expect to wait on hold for a few minutes whenever they call a business, they don\u2019t expect to have to wait in silence. Most callers who are left on hold in silence will hang up, and can you blame them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being placed on hold in silence gives the impression that the business has neglected the customer experience. Some customers may even be confused by the silence, thinking that you hung up on them. In either case, silence on the other end could translate to lost customers and potential sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a <\/span><a href=\"https:\/\/wattmedia.com\/on-hold-messages.php\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customized on-hold message<\/span><\/a><span style=\"font-weight: 400;\"> can contribute to your business\u2019s success. On-hold messages can inform customers about upcoming promotions, new products, and other news relating to your business. With an engaging message, your callers are more likely to stay on the line and perhaps make a purchase.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Customize Your On-Hold Message?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By customizing your business\u2019s on-hold message, you can ensure that it\u2019s the best possible length and tone to engage \u2013 not irritate \u2013 your callers. Additionally, as we mentioned above, a customized on-hold message can provide relevant information about your business that may even inspire callers to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watt Media, Inc. provides leading customized on-hold messages for businesses in South Florida. <\/span><a href=\"https:\/\/wattmedia.com\/contact-us.php\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to learn more about our full-service approach!\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of digital marketing, it\u2019s unsurprising that many business owners have turned their attention from phone calls to emails, Google messages, and direct messaging on social media. However, that\u2019s not to say that customers never call your business. In fact, a phone call is often the quickest and most convenient way to gather [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-hold-messages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value of Customized On-Hold Messages For Your Business<\/title>\n<meta name=\"description\" content=\"On-hold messages fill the airtime when a caller is placed on hold, creating a more engaging and professional atmosphere. Learn more about the service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/customized-on-hold-messages-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Customized On-Hold Messages For Your Business\" \/>\n<meta property=\"og:description\" content=\"On-hold messages fill the airtime when a caller is placed on hold, creating a more engaging and professional atmosphere. 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