{"id":117,"date":"2008-01-21T01:07:00","date_gmt":"2008-01-21T01:07:00","guid":{"rendered":"http:\/\/watt-media.com\/b\/?p=117"},"modified":"2025-01-24T05:08:47","modified_gmt":"2025-01-24T10:08:47","slug":"seo-and-conversion-rates","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/","title":{"rendered":"SEO and Conversion Rates"},"content":{"rendered":"

Getting visitors to your website is one thing \u2013 converting visits to sales, what is known as the \u201cConversion Rate,\u201d<\/strong> is something else entirely.<\/p>\n

Most experts say that you should expect a conversion rate of 1-3%. This low figure may surprise you, but if you think of how many searches are done daily on any given term, how many competing websites are out there, and consumers growing distrust of many website scams, then it may shed some light on this percentage.<\/p>\n

So what can you do to increase your conversion rates?<\/p>\n

Have your contact information displayed so it is easily found.<\/strong> If people need to search endlessly to find a phone number or e-mail address to reach you, they will either give up trying, or lose trust in you as a legitimate business. Have your phone number and e-mail prominently displayed in the top area of each web page.<\/p>\n

Make sure your site is secure.<\/strong> Nothing takes the trust away like a site that takes credit cards, but is not encrypted and secure.<\/p>\n

Make sure your site looks professional.<\/strong> If your site looks like it was created over the weekend by your teenage nephew, don\u2019t expect people to buy.<\/p>\n

Get some good buzz out there.<\/strong> Referrals and word of mouth are very effective, so generate some good buzz on social networking sites, forums, etc. Have testimonials of satisfied customers on your site as well.<\/p>\n

Don\u2019t neglect traditional forms of marketing.<\/strong> So many new net entrepreneurs rely solely on internet marketing, and that is a mistake. Print business cards and brochures or postcards, do some personal networking, and you\u2019ll get people to visit your site.<\/p>\n

Repeat business is always easier to get than new business.<\/strong> Send monthly e-mail newsletters to customers who have already purchased from you. Promote new products and specials.<\/p>\n

These are just a few ideas, and the basic idea is to build trust and confidence in those who browse your site. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting visitors to your website is one thing \u2013 converting visits to sales, what is known as the \u201cConversion Rate,\u201d is something else entirely. Most experts say that you should expect a conversion rate of 1-3%. This low figure may surprise you, but if you think of how many searches are done daily on any […]<\/p>\n","protected":false},"author":2,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-web-design"],"yoast_head":"\nSEO and Conversion Rates<\/title>\n<meta name=\"description\" content=\"Website conversions are the goal. Here are some ideas for increasing your conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Conversion Rates\" \/>\n<meta property=\"og:description\" content=\"Website conversions are the goal. Here are some ideas for increasing your conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-01-21T01:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T10:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"831\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"SEO and Conversion Rates\",\"datePublished\":\"2008-01-21T01:07:00+00:00\",\"dateModified\":\"2025-01-24T10:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/01\\\/8283.jpg\",\"articleSection\":[\"search engine optimization\",\"web design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/\",\"name\":\"SEO and Conversion Rates\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/01\\\/8283.jpg\",\"datePublished\":\"2008-01-21T01:07:00+00:00\",\"dateModified\":\"2025-01-24T10:08:47+00:00\",\"description\":\"Website conversions are the goal. Here are some ideas for increasing your conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/01\\\/8283.jpg\",\"contentUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/01\\\/8283.jpg\",\"width\":1280,\"height\":831,\"caption\":\"SEO and Conversion Rates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/seo-and-conversion-rates\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO and Conversion Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\",\"name\":\"Watt Media Blog\",\"description\":\"Web Design, SEO, Social Media, & Telephone On-Hold Messages\",\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\",\"name\":\"Watt Media\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/wm-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/wm-logo.jpg\",\"width\":151,\"height\":60,\"caption\":\"Watt Media\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\",\"name\":\"Amir Watynski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"caption\":\"Amir Watynski\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO and Conversion Rates","description":"Website conversions are the goal. Here are some ideas for increasing your conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/","og_locale":"en_US","og_type":"article","og_title":"SEO and Conversion Rates","og_description":"Website conversions are the goal. Here are some ideas for increasing your conversions.","og_url":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/","og_site_name":"Watt Media Blog","article_published_time":"2008-01-21T01:07:00+00:00","article_modified_time":"2025-01-24T10:08:47+00:00","og_image":[{"width":1280,"height":831,"url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg","type":"image\/jpeg"}],"author":"Amir Watynski","twitter_misc":{"Written by":"Amir Watynski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#article","isPartOf":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/"},"author":{"name":"Amir Watynski","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/person\/8a93fffcbf09cb7ac7aef9a63345016f"},"headline":"SEO and Conversion Rates","datePublished":"2008-01-21T01:07:00+00:00","dateModified":"2025-01-24T10:08:47+00:00","mainEntityOfPage":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/wattmedia.com\/blog\/#organization"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg","articleSection":["search engine optimization","web design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/","url":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/","name":"SEO and Conversion Rates","isPartOf":{"@id":"https:\/\/wattmedia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#primaryimage"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg","datePublished":"2008-01-21T01:07:00+00:00","dateModified":"2025-01-24T10:08:47+00:00","description":"Website conversions are the goal. Here are some ideas for increasing your conversions.","breadcrumb":{"@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#primaryimage","url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg","contentUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2008\/01\/8283.jpg","width":1280,"height":831,"caption":"SEO and Conversion Rates"},{"@type":"BreadcrumbList","@id":"https:\/\/wattmedia.com\/blog\/seo-and-conversion-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wattmedia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO and Conversion Rates"}]},{"@type":"WebSite","@id":"https:\/\/wattmedia.com\/blog\/#website","url":"https:\/\/wattmedia.com\/blog\/","name":"Watt Media Blog","description":"Web Design, SEO, Social Media, & Telephone On-Hold Messages","publisher":{"@id":"https:\/\/wattmedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wattmedia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wattmedia.com\/blog\/#organization","name":"Watt Media","url":"https:\/\/wattmedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2021\/07\/wm-logo.jpg","contentUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2021\/07\/wm-logo.jpg","width":151,"height":60,"caption":"Watt Media"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/person\/8a93fffcbf09cb7ac7aef9a63345016f","name":"Amir Watynski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","caption":"Amir Watynski"}}]}},"_links":{"self":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":5,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":1647,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions\/1647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}