Want to improve your customer service? Looking to offer a new service but not sure what the response will be? Are you curious to know what your customers are thinking? Conducting an e-mail survey may prove to be very effective for you.<\/p>\n
E-mail marketing is very affordable and a short survey can be a real-eye opener. I recently e-mailed all of my company\u2019s clients a 4-question survey about a possible new service offering, and got some very different results than I had anticipated, which saved us money and helped us decide on a different course of action than we had originally planned on taking.<\/p>\n
Here are some tips for your next e-mail survey: Ask follow-up questions.<\/strong> Often, asking \u201cWhy?\u201d as a follow up to a question can give you some insight as to why someone feels a certain way.<\/p>\n Consider offering an incentive.<\/strong> It may be worthwhile to offer a free gift for anyone who participates in your survey. You\u2019ll get many more participants, and the information gained could save you money and be very valuable in many other ways.<\/p>\n Ensure your customers’ anonymity.<\/strong> Make your survey recipients feel comfortable with answering honestly by stating that their answers will remain 100% anonymous. Otherwise, you may not get the whole truth.<\/p>\n Lead them to your website.<\/strong> When the survey is complete, take the participant to a \u201cthank you\u201d page on your website, where she may browse your site and find offers and services that she may have been unaware of.<\/p>\n Don\u2019t overdo it.<\/strong> Don\u2019t send surveys to the same people too often \u2013 they may not participate if you overdo it. Once or twice a year is plenty.<\/p>\n Track your results.<\/strong> What are the results of your survey? What do they mean? What is your plan of action? What will you do \u2013 or not do \u2013 as a result of the answers you received?<\/p>\n","protected":false},"excerpt":{"rendered":" Want to improve your customer service? Looking to offer a new service but not sure what the response will be? Are you curious to know what your customers are thinking? Conducting an e-mail survey may prove to be very effective for you. E-mail marketing is very affordable and a short survey can be a real-eye […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,12],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-e-mail-marketing","category-small-business-tips"],"yoast_head":"\n
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\nKeep it short.<\/strong> No one wants to fill out a long, time-consuming survey. If you want your customers or prospects to participate, keep it at 5 or 6 questions.<\/p>\n