{"id":1080,"date":"2020-03-13T13:32:21","date_gmt":"2020-03-13T17:32:21","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1080"},"modified":"2024-12-06T06:30:04","modified_gmt":"2024-12-06T11:30:04","slug":"website-design-boost-traffic","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/","title":{"rendered":"How Website Design Can Boost Traffic"},"content":{"rendered":"\r\n<p>For many websites and online businesses, traffic is like lifeblood. After all, the more traffic you can maintain, the higher your chances of consistent lead generation and sales. On the flip side, insufficient traffic means that your content and products aren&#8217;t being properly proliferated and your business may suffer.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>How well your website is designed can affect how well it drives traffic and well it\u2019s optimized for SEO ranking. The appearance of your website affects its perception and how easy it is for visitors to click away or buy your stuff.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Colors and Fonts<\/h2>\r\n\r\n\r\n\r\n<p>Although is relatively simple, both your color choice and font selection can affect your traffic and overall website success. In general, websites ought to be bright but complementary when you select colors. Websites with lots of dark tones made it difficult for users to perceive information and text appropriately, not to mention seem unwelcoming by comparison.<\/p>\r\n\r\n\r\n\r\n<p>Your font choice also matters a great deal. Try to find a font that\u2019s professional and easy to read but which matches the overall theme or flavor of your website. If possible, go with something other than Times New Roman, as it\u2019ll seem too similar to Office documents otherwise.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Main Menus<\/h2>\r\n\r\n\r\n\r\n<p>Whenever you&#8217;re building a website&#8217;s main menu, the design and orientation need to be intuitive and easy to navigate. It shouldn\u2019t take more than a couple of seconds for a potential visitor to understand where they are and where they can go. To that end, you\u2019ll want menus in easy to see and read locations and in places where the visitor will expect them. The top of the screen or left-hand corner are good ideas for basic setups.<\/p>\r\n\r\n\r\n\r\n<p>Main menus that are easy to navigate more efficiently bring people deeper into your website and increase traffic over time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Make it Mobile Friendly<\/h2>\r\n\r\n\r\n\r\n<p>From available data in 2017, <a href=\"https:\/\/www.searchenginejournal.com\/57-search-traffic-now-mobile-according-recent-study\/211632\/\">57% of Internet<\/a> use occurs on mobile devices. This means that capturing mobile user traffic should be of prime concern to anyone looking to master the online business sphere. You should make sure that your website is mobile-friendly, which means employing the help of excellent website designers. Making a website responsive to the wide variety of mobile devices is tricky if you don\u2019t know what you\u2019re doing, but it\u2019s well worth the effort.<\/p>\r\n\r\n\r\n\r\n<p>Mobile users will often move away from a website that isn\u2019t easy to navigate on the smaller screen, lowering your traffic overall.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Call to Action Buttons<\/h2>\r\n\r\n\r\n\r\n<p>Your web designer can implement effective call to action buttons all throughout your website. These buttons implore visitors to take desirable actions and can help them reach sale funnels throughout your website. They also drive sales, help people sign up for email lists, and more. But you need to be careful when setting these buttons up, as call to action buttons that are too flashy or annoying will drive people away from your site rather than bringing them in.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>For many websites and online businesses, traffic is like lifeblood. After all, the more traffic you can maintain, the higher your chances of consistent lead generation and sales. On the flip side, insufficient traffic means that your content and products aren&#8217;t being properly proliferated and your business may suffer.<\/p>\n","protected":false},"author":2,"featured_media":1438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Website Design Can Boost Traffic<\/title>\n<meta name=\"description\" content=\"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Website Design Can Boost Traffic\" \/>\n<meta property=\"og:description\" content=\"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-13T17:32:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T11:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"How Website Design Can Boost Traffic\",\"datePublished\":\"2020-03-13T17:32:21+00:00\",\"dateModified\":\"2024-12-06T11:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hwAHlk2QRQKQ1CZLXvzpIA.jpg\",\"articleSection\":[\"web design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/\",\"name\":\"How Website Design Can Boost Traffic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hwAHlk2QRQKQ1CZLXvzpIA.jpg\",\"datePublished\":\"2020-03-13T17:32:21+00:00\",\"dateModified\":\"2024-12-06T11:30:04+00:00\",\"description\":\"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hwAHlk2QRQKQ1CZLXvzpIA.jpg\",\"contentUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hwAHlk2QRQKQ1CZLXvzpIA.jpg\",\"width\":612,\"height\":408,\"caption\":\"Website Traffic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/website-design-boost-traffic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Website Design Can Boost Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\",\"name\":\"Watt Media Blog\",\"description\":\"Web Design, SEO, Social Media, &amp; Telephone On-Hold Messages\",\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\",\"name\":\"Watt Media\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/wm-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/wm-logo.jpg\",\"width\":151,\"height\":60,\"caption\":\"Watt Media\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\",\"name\":\"Amir Watynski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g\",\"caption\":\"Amir Watynski\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Website Design Can Boost Traffic","description":"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/","og_locale":"en_US","og_type":"article","og_title":"How Website Design Can Boost Traffic","og_description":"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.","og_url":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/","og_site_name":"Watt Media Blog","article_published_time":"2020-03-13T17:32:21+00:00","article_modified_time":"2024-12-06T11:30:04+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg","type":"image\/jpeg"}],"author":"Amir Watynski","twitter_misc":{"Written by":"Amir Watynski","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#article","isPartOf":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/"},"author":{"name":"Amir Watynski","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/person\/8a93fffcbf09cb7ac7aef9a63345016f"},"headline":"How Website Design Can Boost Traffic","datePublished":"2020-03-13T17:32:21+00:00","dateModified":"2024-12-06T11:30:04+00:00","mainEntityOfPage":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/"},"wordCount":499,"publisher":{"@id":"https:\/\/wattmedia.com\/blog\/#organization"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg","articleSection":["web design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/","url":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/","name":"How Website Design Can Boost Traffic","isPartOf":{"@id":"https:\/\/wattmedia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#primaryimage"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg","datePublished":"2020-03-13T17:32:21+00:00","dateModified":"2024-12-06T11:30:04+00:00","description":"How your website is designed can have an impact on how much traffic your site gets and how much time visitors spend on it.","breadcrumb":{"@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#primaryimage","url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg","contentUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2020\/03\/hwAHlk2QRQKQ1CZLXvzpIA.jpg","width":612,"height":408,"caption":"Website Traffic"},{"@type":"BreadcrumbList","@id":"https:\/\/wattmedia.com\/blog\/website-design-boost-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wattmedia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Website Design Can Boost Traffic"}]},{"@type":"WebSite","@id":"https:\/\/wattmedia.com\/blog\/#website","url":"https:\/\/wattmedia.com\/blog\/","name":"Watt Media Blog","description":"Web Design, SEO, Social Media, &amp; Telephone On-Hold Messages","publisher":{"@id":"https:\/\/wattmedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wattmedia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wattmedia.com\/blog\/#organization","name":"Watt Media","url":"https:\/\/wattmedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2021\/07\/wm-logo.jpg","contentUrl":"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2021\/07\/wm-logo.jpg","width":151,"height":60,"caption":"Watt Media"},"image":{"@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wattmedia.com\/blog\/#\/schema\/person\/8a93fffcbf09cb7ac7aef9a63345016f","name":"Amir Watynski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d454dd68d6e984427c2e096703d197aa3ba70088f550aba619197f24ed0bd91a?s=96&d=mm&r=g","caption":"Amir Watynski"}}]}},"_links":{"self":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":3,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":1439,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1080\/revisions\/1439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}