Online business is incredibly complex. In a digital age that has ecommerce sales slowly taking over retail, just about every brand needs an online presence to maximize their potential. This is especially true for ecommerce websites that don\u2019t have the luxury of a physical location \u2013 simply a web address in a sea of billions of addresses!<\/p>\n\n\n\n
Whether you\u2019re a new online business owner or just want to\nensure you\u2019re doing everything right, focusing on the right aspects of online\nsales can help you to make your business work in the long term. Below are the two\nmost important metrics to focus on at the base of your business to give\nyourself the best chance at success. <\/p>\n\n\n\n
Web Traffic<\/strong><\/p>\n\n\n\n You can\u2019t make profit without sales, and you can\u2019t make\nsales without customers!<\/p>\n\n\n\n Separated into two main categories \u2013 returning and unique\nvisitors \u2013 your total web traffic tells you how popular your online store is. A\nhigher total web traffic means that your business is getting exposure, allowing\nyou the opportunity to turn visitors into customers with your website. <\/p>\n\n\n\n Unique visitors is the preferred metric of the two, as new\ncustomers means more people are being introduced to your website, causing you\nto grow your brand. These are most likely coming from your marketing strategy,\nand are a great way to measure if your current marketing campaign is working. <\/p>\n\n\n\n Returning visitors are also useful, as returning customers\nare worth more over their lifetime because you don\u2019t need to pay for the\nacquisition of their subsequent orders . It also means you have brand loyalty,\nwhich will allow you to be successful even once your unique visitors slow from\nan existing campaign winding down.<\/p>\n\n\n\n To make sure where your visitors are coming from, you should\nimplement Google Analytics onto your website. Here you\u2019ll be able to see the\nreferral links that people are clicking to get to your site, which will tell\nyou where your marketing dollars should go.<\/p>\n\n\n\n