{"id":1034,"date":"2019-08-08T16:20:53","date_gmt":"2019-08-08T20:20:53","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=1034"},"modified":"2025-01-27T11:29:18","modified_gmt":"2025-01-27T16:29:18","slug":"why-your-brand-needs-video-marketing","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/why-your-brand-needs-video-marketing\/","title":{"rendered":"Why Your Brand Needs Video Marketing"},"content":{"rendered":"\r\n<p>Online business is a constant battle for attention. Staying relevant on social media, creating a brand, attracting customers, and earning sales requires some creativity. To give yourself the best chance of success online, you need a comprehensive and results-driven approach to business \u2013 something video marketing can help you accomplish.<\/p>\r\n\r\n\r\n\r\n<p>Video marketing involves creating videos to provide information instead of relying on text. Often featuring a visual aid plus voiceover, these relatively simple videos can make a huge difference in how your brand is seen and remembered by customers \u2013 two huge factors in your success online.<!--more--><\/p>\r\n\r\n\r\n\r\n<p>Below are 4 reasons to implement video marketing on your website and in your marketing campaign.<\/p>\r\n\r\n\r\n\r\n<p><strong>More Engaging Than Text<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Text is absolutely everywhere online, which makes it relatively monotonous to read \u2013 the opposite of what you want your marketing to be! In an age where everything is digitized, many companies aren\u2019t taking advantage of the benefits offered by the internet \u2013 in this case, media creation that unfolds live rather than on paper.<\/p>\r\n\r\n\r\n\r\n<p>In addition to being boring, text also requires active reading as opposed to listening to a narrated video. There\u2019s a reason people use text to speech or listen to audio books. Not everyone likes to read!<\/p>\r\n\r\n\r\n\r\n<p>By creating videos for your website or marketing campaign, you\u2019re reaching more potential customers and giving yourself a better chance of keeping their attention while you get your pitch across.<\/p>\r\n\r\n\r\n\r\n<p><strong>Increased Shareability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Viral marketing is an incredibly cost-efficient way of getting advertising, and videos are a great way to try your hand at going viral. Whether you\u2019re trying to spread information or awareness of a problem or just \u201cOld Spice\u201d it with a memorable, funny ad that gets shared on social media, the likes and shares are much more likely to come from videos than text.<\/p>\r\n\r\n\r\n\r\n<p><strong>Great for SEO<\/strong><\/p>\r\n\r\n\r\n\r\n<p>According to <a href=\"https:\/\/www.moovly.com\/blog\/google-loves-video-how-to-rank-higher-on-google-video-maker\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Moovly (opens in a new tab)\">Moovly<\/a>, having videos embedded on your website can lead to a 53 times higher chance of being on page 1 of Google. Need I say more?<\/p>\r\n\r\n\r\n\r\n<p>By implementing your \u201cabout us\u201d or \u201cinstructions\u201d page as a video on your site, you could greatly improve your search engine rankings, recruit more visitors, and potentially earn more money through your business.<\/p>\r\n\r\n\r\n\r\n<p><strong>Leaves a Lasting Impression<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Off the top of your head, can you remember the opening line of this article? What about the theme song to your favorite TV show?<\/p>\r\n\r\n\r\n\r\n<p>One of video marketing\u2019s greatest assets is the ability for it to be remembered. As videos often contain sound, images, and text, they enlist more of the viewer\u2019s senses, which helps to form a connection with the content. This leads to greater memorability, and a better chance that your brand will stick out in their mind.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Online business is a constant battle for attention. Staying relevant on social media, creating a brand, attracting customers, and earning sales requires some creativity. To give yourself the best chance of success online, you need a comprehensive and results-driven approach to business \u2013 something video marketing can help you accomplish. Video marketing involves creating videos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Brand Needs Video Marketing<\/title>\n<meta name=\"description\" content=\"Video marketing is an extremely effective way to market your brand. They are easier to watch than text is to read, and they can make a bigger impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/why-your-brand-needs-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Brand Needs Video Marketing\" \/>\n<meta property=\"og:description\" content=\"Video marketing is an extremely effective way to market your brand. They are easier to watch than text is to read, and they can make a bigger impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/why-your-brand-needs-video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T20:20:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T16:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/08\/Image-8-Brand-Video-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Why Your Brand Needs Video Marketing\",\"datePublished\":\"2019-08-08T20:20:53+00:00\",\"dateModified\":\"2025-01-27T16:29:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/\"},\"wordCount\":458,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Image-8-Brand-Video-marketing.jpg\",\"articleSection\":[\"social media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/\",\"name\":\"Why Your Brand Needs Video Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/why-your-brand-needs-video-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Image-8-Brand-Video-marketing.jpg\",\"datePublished\":\"2019-08-08T20:20:53+00:00\",\"dateModified\":\"2025-01-27T16:29:18+00:00\",\"description\":\"Video marketing is an extremely effective way to market your brand. 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