Watt Media Blog

Should I Write My Own On-Hold Messages?

on-hold messageOwning a business takes a lot of work, and often a lot of money when starting up. If you’re like a lot of small business owners, you probably try to do as much in-house as possible, maybe even taking on a lot of tasks yourself. If you’re tempted to write and record your own telephone on-hold message for your business, you might reconsider.

Why you should choose professional on-hold messaging services

Like with most things, hiring a professional can be well worth it. People who specialize in a given services are experienced, up-to-date with latest trends, and of course knowledgeable. No surprise here, but sometimes simple truths like these are easy to overlook when you get into a mindset that says, “Why pay for something I can do myself?”

When you go with the pros, you’ll get:

  • Seasoned writing that listeners respond to. Script writers know what to say, and most importantly how to say it. On-hold message writers generally have a background in marketing, so they know how to make your products and services really shine.
  • Experienced voice talent you’ll be glad you have. Professional on-hold message marketing providers use professional voice talents. Of course you could get one of your employees who has a “nice voice” to do this for you, but things like dialect, tone of voice, and delivery make a lot of difference. Again it’s how you say things that often matters most. Professional voice talents know how to speak clearly and how to deliver your message to your particular audience.
  • It saves you time and money. Taking the time to write your own script, record it, and manage your messaging system takes a lot of time – time you could spend making money. Having a lackluster phone script could also cost you clients, and having a professionally written and recorded script prevents this.
  • Music matters. Professional on-hold messaging providers have a variety of music options for you to choose from. You’d be surprised what a difference that can make.

So could you write and record your own on-hold message? Probably. But should you? That’s really up to you. If you feel you or one of your employees can handle the task, you might not need to hire a professional. But all too often, those who attempt this often end up regretting the decision, waste time and money, and end up needing help in the long run.

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